Merchant Category： FASHION
The Lily brand was born in May 2000 as an apotheosis for office fashion. Powerful, feminine, modern, forthright, these are the words that characterize the design style, which is well received by young girls. The "Lily girls" are a group of young professional women. They are energetic, entrepreneurial, they like new things. They are the new generation in the workplace. They work hard, yet they seek to achieve a work-life balance. They love art and aspire to simple yet abundantly interesting living. Lily, as species of flowers, symbolizes the quality of being innocent, pure-hearted, and independent. The handwriting style of the logo represents a personality that is bright and free.