Merchant Category： OTHERS
MINISO is a fast fashion brand with headquarter in Tokyo Japan. Miyake Jyunya is the founder as well as the chief designer of MINISO. MINISO advocates a simple life. The idea of "returning to nature" is the essence of the brand. MINISO leads the trend of offering high-quality products to improve quality of life. The brand was introduced into Guangzhou by a Chinese consortium in 2013 and has since begun an ambitious expansion program in China.